– The Facebook Ad BluePrint


An extensive guide created for both beginners and advanced facebook platform users to scale directly to consumer com businesses in ALL INDUSTRIES. Using tried and tested strategies from companies with growth rates of +100% per year and annual revenues exceeding £20m while remaining PROFITABLE with the balance sheet to match, for a cost cheaper than the latest designer trainers

Why outsource and pay agencies thousands per month or a % of ad spend, to give you lackluster results or reports with complex metrics/data you don’t understand, when you can run your own ads, save money, and transfer the knowledge into the future business or even start your own agency to run ads for those unwilling to learn themselves

What value will this E-Book provide:

  • Understand the key metrics such as CPM, CTR, Frequency, etc to analyze ads effectively allowing you to increase spending on winning campaigns and decrease spending on average performers to improve your return on ad spend
  • Audience targeting/creation strategies for start-ups with no pixel data and audience creation for more matures business with vast pixel data, allowing you to reach new customer types, grow your business into new demographics and truly understand what you engage with and wants to buy
  • Campaign structure/funnel creation to ensure you are acquiring new customers daily, converting potential customers who have shown interest but are yet to purchase, and ensuring your active customers stay in the know of your latest creations
  • Ad creative optimization, ensuring your ads are eye-catching to cut through the noise of social media and showcase your products in the best light which in effect reduces the spend required to acquire new customers
  • Campaign budgeting; understanding how much to spend on Facebook Ads whether you’re a start-up with 0 revenue or an established business with millions of revenue
  • Understanding your ROAS (Return on Ad Spend) targets to be truly profitable based on your product margin to ensure you scale without burning money
  • Understanding of LTV (Customer Life Time Value) and how you can use this to find the perfect equilibrium between scaling profitably, whilst acquiring new customers who go on to purchase multiple times per year untracked, reducing your ad spend as a % of revenue. Huge ROAS numbers are vanity, find the balance between a positive cashflow and acquiring a loyal customer

The guide also covers an insight into a business aspect to ensure the guide is at its most effective, discussing what it takes to create a product that converts, having the stock levels to carry momentum, and ensuring your website is optimized for a fast and efficient customer checkout

This E-Book will be kept up to date with platform updates and any new versions will be emailed to existing owners free of charge

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