Facebook Ads Mastery

Everything you need to know to master Facebook and Instagram ads in a simple, quick, and effective manner.

Instead of an “all-you-can-eat buffet”, wouldn’t it be great to know exactly what you need to do inside of Facebook to get results with paid advertising?

We’ll go through the basics and increase the difficulty over time.

Everything will be taught with simplicity, and you’ll have both notes and videos to return to if you get stuck.

Not to mention, some other amazing perks:

  • Full-year access to a custom Slack channel with other students and KB team members to help you out.
  • Upgrades like quizzes, worksheets, and expert interviews on new strategies/tactics.
  • First dibs on new courses and inside scoops around different marketing initiatives.

If you break it down, the ROI you’ll gain far surpasses the cost of this course.

Your Instructor

Johnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.

He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.

With experience spanning over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite-sized strategies and tactics that you can implement right away.

Class Curriculum

Facebook Ads Basics

The Most Powerful Audiences

  • Understanding Audiences
  • Exhausting & Order of Audiences + VIDEO (8:05)
  • Cold & Hot Audiences + VIDEO (7:31)
  • The Offer Thermometer + VIDEO (6:27)

The Ad Blueprint

  • New Ad Types
  • Ad Variety
  • Building War Chests
  • Unknown Dark Posts? + VIDEO (3:56)
  • Iterations vs Redesigns

Stronger Research

  • Full Funnel Analysis + VIDEO (2:23)
  • Graph Search + VIDEO (2:00)
  • Audience Insights + VIDEO (2:28)
  • Why Am I Seeing This?
  • Competitor Comparisons?

Setting Things Up For Success

  • Tracking Everything + VIDEO (5:11)
  • Types of Campaigns + VIDEO (2:49)
  • Campaign Setup
  • Ad Set Setup + VIDEO (4:24)
  • Full Funnel Importance + VIDEO (5:30)
  • Unknown Targeting Combinations
  • Bidding & Budgets
  • 1 Ad Set = 1 Audience
  • Power Editor + VIDEO (2:40)

Optimization Work

  • Weekly Routines + VIDEO (5:07)
  • Monthly Routines
  • Attribution Knowledge + VIDEO (2:58)

Instagram Ads

  • Silo vs Combo
  • The Mobile-Only Focus
  • Influencer Marketing + VIDEO (3:16)

Scaling & Growth

  • Colder Audiences
  • The Patience Focus
  • Ancillary Audiences + VIDEO (3:44)

The Most Important Things To Remember

  • North Star Metrics
  • Layers Are The Enemy
  • CRO Vitality
  • Achieving Turbo Traction + VIDEO (4:47)
  • See You On Slack!

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